I've heard that the geographical location of the servers affects the loading speed of the site for users. How critical is this really if I want to launch a site with an international audience?
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The geographic location of servers can really affect the loading speed of a website, especially if your website is aimed at an international audience. The closer the server is to the user, the faster the data will be transferred. Hostkey offers servers in different countries, which allows you to choose the optimal location for your target users. However, in addition to geography, such factors as channel bandwidth, equipment quality, and network setup are important.