This video is meant for IGNOU students studying for MBA, MBF, MBAFM, MBAHM, MBAMM, MBAOM, PGDIMM, PGDISM exam. The video covers the unit on Marketing of Services which is part of the module: Sectoral Applications and Emerging Issues. This video belongs to the book entitled Marketing Management published by Gyaniversity for IGNOU aspirants. This video has been curated by IGNOU experts and presented to you within our guidebooks and courses. To make the best of your studies, check out guidebooks by Gyaniversity Publications and online courses by Gyaniversity Education.